We have all heard stories of HR and Social Media, most of them are horror stories! I personally have had experience with having to terminate an employee due to a social media blunder…… Now there are all types of laws which protect employees from social media backlash.
The National Labor Relations Board (NLRB) has issued guidance for how employers are allowed to handle employees, as well as candidates and their PERSONAL social media!
However, not all social media is bad when it comes to HR and what it can do to help organizations further their strategic goals! When used properly and monitored by someone who is aware of the risks, social media and HR can have more of a loving relationship than a hateful one!
For example, HR uses social media for recruiting new talent into the organization. We use sources like LinkedIn to find potential candidates. We also use twitter and Facebook to send out information about open positions within our organization! A strong brand can open up your organization to potential candidates who may not have been looking to move from one organization to another.
UPS…..Keeping things moving
A great example of this was UPS’s recent commercial. In this commercial a young boy, Carson, who wants to grow up to be a UPS driver…and be able to partake in “package day,” as he calls it! The video shows his UPS delivery driver, Ernie, coming to his house a few times to deliver packages, and how excited Carson gets to see him, and then it shows Carson being able to deliver packages in his own UPS truck!
We watch this video and think, “Awww, how cute” but how many of us would think, when asking a child the infamous question “what do you want to be when you grow up” to be….. It would be to be “a UPS Delivery Driver?”
This is an excellent example of how a Marketing team and an HR team can come together, and utilize each other for strategic purposes. You have just created a whole new group of people who will one day WANT to work for your organization!
The Society for Human Resource Management (SHRM) has also released a briefing on how HR can use Social Media more strategically, showing us the pros and the cons.
The below image from NH.BLR.Com is a very accurate depiction of how HR currently is utilizing Social Media!