HR and Social Media…Our Love/Hate Relationship!

We have all heard stories of HR and Social Media, most of them are horror stories! I personally have had experience with having to terminate an employee due to a social media blunder…… Now there are all types of laws which protect employees from social media backlash.

The National Labor Relations Board (NLRB) has issued guidance for how employers are allowed to handle employees, as well as candidates and their PERSONAL social media!

Photo courtesy of
Photo courtesy of

The NLRB and Social Media

However, not all social media is bad when it comes to HR and what it can do to help organizations further their strategic goals! When used properly and monitored by someone who is aware of the risks, social media and HR can have more of a loving relationship than a hateful one!

For example, HR uses social media for recruiting new talent into the organization. We use sources like LinkedIn to find potential candidates. We also use twitter and Facebook to send out information about open positions within our organization! A strong brand can open up your organization to potential candidates who may not have been looking to move from one organization to another.

UPS…..Keeping things moving

A great example of this was UPS’s recent commercial. In this commercial a young boy, Carson, who wants to grow up to be a UPS driver…and be able to partake in “package day,” as he calls it! The video shows his UPS delivery driver, Ernie, coming to his house a few times to deliver packages, and how excited Carson gets to see him, and then it shows Carson being able to deliver packages in his own UPS truck!

We watch this video and think, “Awww, how cute” but how many of us would think, when asking a child the infamous question “what do you want to be when you grow up” to be….. It would be to be “a UPS Delivery Driver?”

This is an excellent example of how a Marketing team and an HR team can come together, and utilize each other for strategic purposes. You have just created a whole new group of people who will one day WANT to work for your organization!

The Society for Human Resource Management (SHRM) has also released a briefing on how HR can use Social Media more strategically, showing us the pros and the cons.

SHRM – Social Media Briefing

The below image from NH.BLR.Com is a very accurate depiction of how HR currently is utilizing Social Media!

(Source: BLR. HR image: City of Olathe, KS via Flickr.)
(Source: BLR. HR image: City of Olathe, KS via Flickr.)

Ace your Interview!

You are looking for your dream job and the call has finally come!

You resume has made it past the screening process and you have an interview scheduled. So now, how do you stand apart from the rest of the candidates?

I have interviewed hundreds of people and have come up with the following five tips and tricks which can help set you above the rest!

First tip – never arrive to an interview TOO early! How early is too early you may ask? Never arrive more than 10 minutes early. If you leave your house with plenty of time to get there (because you NEVER want to be late) you may arrive 15-20 minutes early. DO NOT GO INSIDE! Wait until you are about 10 minutes from your interview time and then go check in. Often times we hear about arriving late and how that is a big NO NO! However, many people never think twice about showing up 15-20 minutes before their scheduled interview. Take it from me…. DO NOT DO IT! Sit in your car, drive around, grab a coffee, relax, review some of your questions…..

Second tip – Dress professionally, no matter what type of position you are trying to get. For women, this can be dress slacks, a skirt, and a blouse, or a blazer. Do not wear goddy jewelry, or too much perfume. For men, dress slacks, and a shirt and tie is always a good look.

Third tip – Work on your handshake! A handshake is part of your first impression and it is important that it says the right thing about you. 

Fourth tip – Do not over share about yourself. Weather you like to believe it or not, EVERYTHING you say is a small insight into the type of employee you may be. Do not share about any personal issues, family struggles, or prior issues you had with your manager at your last job. If you speak poorly about your last job or boss it could show that you are difficult to work with or that you may not be easy to manager. If you share too much about your personal life or family it may show that you may call out often because you have a lot going on in your personal life. Keep the information to what you have to offer the company, and the experience you bring.

Fifth tip – social media…….turn it off! We may not like to believe it, but HR people look into you, see what you are posting on social media, this includes Twitter, Facebook, Instagram, and more. Social Media is your internet presence, and once you start working for a company, you are a reflection of them. The good news is that not all social media hurts you! LinkedIn is your friend when trying to land your dream job! Once you are done with the interview link in with the person you met. This also will set you apart from others, and if your LinkedIn is strong, with recommendations, groups you follow, and your on line resume is strong and clean it may just boost you into the final two, and land you the job you’ve been dreaming of! Sign up for a LinkedIn account today! Grow your Network and see how many opportunities your connections may open for you!

Check out how social media can make or break your chances:

LinkedIn Sign Up Today

Follow these five tips and you will be well on your way to making a GREAT first impression and showing your interviewer you are serious about the position!

For more tips on how to interview better check this out: